Verizon Wireless abandons fight over 700MHz auction rules

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Neutral

opus @ Oct 25th 2007 9:36AM

Oh they just shifted the heavy lifting over to the K street firm that lobbies for them in DC. Seems that all of the consternation was creating a PR problem. A recent brand study showed that VZW had an uptick in unfavorable impressions among consumers. They've just gone stealth with the complaints.

Neutral

Todd @ Oct 25th 2007 10:41AM

That sounds right - Or Google flashed them some potential numbers of what location based advertising on a 700MHz device/phone could bring in. After putting their eyeballs back in their head, Verizon immediately started fast tracking their own gPhone with GPS.

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