Samsung, Bang & Olufsen get official with Serenata

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Ronald McD @ Oct 1st 2007 7:47PM

I didn't know Apple owned the exclusive rights to Myriad. Myriad is a wonderful typeface for this application. They used it because it works. Quit being such an Apple fanboy.

Hate 'em or love 'em, there's a reason that B&O products are found in art museums. B&O is known for striking designs. The Serenata is no exception. The brand is targeted towards a certain lifestyle that values design and exclusivity. Snobby, sure, but that's reality and it's no different than fine art and fashion. Their demographic clearly excludes the majority of Engadget readers, so the hate for B&O here is never surprising. You don't have to like it, but comments like RyanTV's are just plain ignorant.

Regarding the Serene, when I first saw it in pictures I thought it looked terrible. But when I saw it in person, I have to admit that my opinion changed. It exudes elegance and class.

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