McDonalds brings "m-Venue" user-selected media to face stuffers

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Zeke @ Sep 28th 2006 4:14PM

I've seen something very much like this in a bar in Seattle. There's a big plasma above the bar displaying messages that people text to a certain number. Each message has a number next to it, and anyone can "grow" or "shrink" a message by texting that number.
The cool part with this thing was that it was free... not displaying ads or anything... I honestly have to wonder whether or not it was enough to bring people in to that bar.

Multiple plasmas = large franchisee investment. I don't expect a ton to use this. Some McD's have video menus, but most don't.

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